The Health Education and Health Communication division looks to national best practices and public health research to help focus its activities and objectives. This assures that the division is better able to answer the public health education and communication needs of local populations.

These best practices and research findings form the division's guiding principles. Some of these principles include the Healthy People 2010 agenda, the 10 Essential Public Health Services and the 10 Professional Responsibilities and Competencies for Health Educators.

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